SANDAWES - About Us

Company

SANDAWES is a business and service design agency for luxury companies and brands. We serve established as well as emerging luxury companies.

Besides our bespoke consulting services, we offer brand development including brand identity, visual brand, and brand strategy design. We also deliver high-end content marketing and digital services for luxury sector.

We are strategic, creative and agile out-of-the-box thinkers. The particular luxury point-of-view sets us apart from the conventional agencies.

Vision

SANDAWES is the pioneering Nordic luxury business and service design company. We aim at enabling established and emerging Nordic brands and companies to develop and apply luxury strategies, that facilitate sustainable growth in the luxury sector.

Our vision is to

create beautiful and aesthetic environments, products and services that

are functional and provide pleasure, happiness and unique experiences to people

in a sustainable and ethical way, that respects the environment, natural resources, and human beings and that creates long-term value for both the business and society, and future generations.

We will continuously develop the excellence of our services and processes, and our unique business know-how, as well as cultural, creative and aesthetic skills. Located in Helsinki Finland, we operate at the focal point of Nordic luxury, and provide access to the beautiful Helsinki archipelago, the Scandinavian design, and to the land of thousand lakes, green forests, and clean air.

Luxury

The traditional concept of luxury refers to exclusive, sumptuous, and costly products and services, that are accessible for only few consumers. As a term, luxury has lost its meaning and power, as it is constantly used to describe anything ’a bit different’. Consumers, on the other hand, may perceive luxury as unnecessity, ostentation, waste of natural resources, pretentious branded bags, or expensive spa trips to Bali.

Luxury for us, means authenticity, quality, craftmanship, know-how, style, beauty, pure and best ingredients, corporate social responsibility, and ultimate customer experience. Sincerity and warmth in customer service. Exquisiteness with perfection of every detail. Objects and services, which create extreme value to the customer.

There is tremendous untapped luxury potential in the Nordic countries and in Finland. The new Nordic luxury only needs competent luxury business and service design, and companies and business managers to have faith in themselves – the opportunities and resources are limitless.

Ainomaria Parikka
CEO, Partner, Business Designer

Master of Science in Economics and Business Administration
Master of Social Sciences

Background in digital media and web development, communications, brand development, health care sector, lifestyle, cultural services
Currently working on an academic paper on luxury brands’ social media effectiveness. Aim at continue doctoral level luxury brand & CX research.
Publications: Building the dream online: Does participation in luxury brand’s social media affect brand experience, brand affect, brand trust, and brand loyalty? (Thesis 2015)
The evaluation and design of IR interfaces (Thesis 2002)

Riina Latvala
Chairman, Partner, Service Designer

Master of Hospitality Management

Background in services and hospitality management, travel and tourism, service design and process development
Currently luxury PhD student in Economics and Business Administration, Service Management, studying luxury services
Publications: Finnish luxury as a definition and a phenomenon (Theseus 2013)
The challenge of luxury service - Service provider’s perspective (Dissertation, forthcoming)

Team

Our extensive network of best professionals from various fields, such as business, IT, design and arts, provides the essential support for us to be able to deliver tailored services of highest quality.

We select the most suitable teams for every project using agile processes. We make sure, that our customers always get the optimal deal, which means balancing the cost and benefit, and simultaneously yield superior performance.

Company

Vision

Luxury

Our Consultants

Team